NITCH

Photo of Abraham Maslow

Abraham Maslow // "It isn't normal to know what we want. It is a rare and difficult psychological achievement."

Photo of Tilda Swinton

Tilda Swinton // "I'm basically interested in identity, and I still find fascinating the question: How do we identify ourselves, and how do we settle into other people's expectations for our identity?"

Photo of Henry Ford

Henry Ford // "The competitor to be feared is one who never bothers about you at all, but goes on making his own business better all the time."

Photo of Steve Jobs

Steve Jobs // "Creativity is just connecting things. When you ask a creative person how they did something, they feel a little guilty because they didn't really do it, they just saw something...they were able to connect experiences they've had and synthesize new things. And the reason they were able to do that was that they've had more experiences or they have thought more about their experiences than other people."

Photo of Rene Magritte

Rene Magritte // "The mind loves the unknown. It loves images whose meaning is unknown...since the meaning of the mind itself is unknown."

Photo of Tennessee Williams

Tennessee Williams // "I don't want realism. I want magic...I try to give that to people. I do misrepresent things. I don't tell truths. I tell what ought to be the truth."

Photo of Diane Arbus

Diane Arbus // "If you scrutinize reality closely enough...if in some way you really, really get to it...it becomes fantastic."

Photo of Tony Hawk

Tony Hawk // "Big decisions...have always come easy and are made without hesitation. It is easier for me to make a life-changing decision than to decide what to get for dessert."

Photo of Winston Churchill

Winston Churchill // "We are all worms. But I believe that I am a glow-worm."

Photo of Rick Rubin

Rick Rubin // "I never decide if an idea is good or bad until I try it. So much of what gets in the way of things is thinking that we know. And the more that we can remove any baggage we're carrying with us, and just be in the moment, use our ears, and pay attention to what's happening, and just listen to the inner voice that directs us, the better."

Photo of Lauren Bacall

Lauren Bacall // "I believe in the truth, and I believe in saying what you think. Why not? Do you have to go around whispering all the time or playing a game with people? I just don’t believe in that."

Photo of Dwight Eisenhower

Dwight Eisenhower // "Leadership is the art of getting someone else to do something you want done because he wants to do it."