Rick Rubin // "I have a theory: What seems in balance to us, whether aurally or visually, comes from a distant, primal memory of something in nature. When something rings true, it's because it harkens back to some truth in the universe. You just know it when it happens. With artists, you can see it happen. A band will be playing and something starts happening and everyone starts looking at each other in a certain way. It's by no means an exact science. It's just a feeling that is."